Press & Media

Press Area – The Virtù Line

Information, images and contacts for editors, journalists and media partners.

The Virtù Line is a premium brand for Pilates reformers. We are happy to support editorial teams with background information, high-resolution images and quotes on reformer Pilates, premium training equipment and design in living and studio spaces.

About The Virtù Line

The Virtù Line stands for premium Pilates reformers in atelier quality. Performance, material quality and design harmony are in balance: high-quality maple wood and precise aluminium, around 28 colour shades, made to order. The range includes reformers (with and without tower), Cadillacs, chairs, barrels, half-Cadillacs and accessories – for training at home, in the studio, in hotels and in physiotherapy.

In our showrooms in St. Florian, Kitzbühel and Palma de Mallorca we present selected models as a private viewing by appointment. Advice is available throughout Europe; we deliver to Austria, Germany, Switzerland and Liechtenstein. Pilates in its purest form – minimalist, precise, timeless.

The brand at a glance

  • Brand The Virtù Line – premium Pilates reformers
  • Range Reformers (with/without tower), Cadillacs, chairs, barrels, half-Cadillacs, accessories
  • Material Maple wood and aluminium; all colours made to order
  • Colours around 28 colour shades
  • Target groups Home, studio, hotel, physiotherapy
  • Showrooms St. Florian (AT), Kitzbühel (AT), Palma de Mallorca (ES) – by appointment
  • Delivery area Austria, Germany, Switzerland, Liechtenstein
  • Web www.virtu-line.com

Press contact

Carina Hager
The Virtù Line · Bodyfit Handels KG
Wiener Straße 190, 4020 Linz, Austria
Phone: +43 5356 90990
Email: info@bodyfit-shop.at

For interview requests, quotes or a complete press kit, a short message is all it takes – we will get back to you promptly.

Press material

We are happy to provide editorial teams with our logo, high-resolution product photos and brand information for royalty-free editorial use.

  • Logo (vector & PNG)
  • Product photos in studio and living settings (high resolution)
  • Brand boilerplate & background information

Press material on request at info@bodyfit-shop.at.

Topics & story ideas

We are happy to provide editorial teams with suitable angles, context and images on the following topics:

  • The reformer as a design object – training equipment that blends aesthetically into living spaces.
  • Reformer Pilates 2026 – background on the trend and what matters in equipment quality.
  • Made to order instead of mass production – choice of materials and workmanship of high-quality reformers.
  • Austrian brand – a new Pilates brand of Bodyfit Handels KG (Linz) in the premium segment.

The Virtù Line online