Pilates Reformer Showroom Kitzbühel

In the heart of Kitzbühel, at Josef-Pirchl-Straße 10, we operate our alpine showroom. Here, Pilates instructors, studio owners, hotel and wellness managers, and ambitious private clients can experience the Reformers, Cadillacs, and Chairs of The Virtù Line live — in an atmosphere that reflects our premium standards. Appointments by prior arrangement, individual consultation provided by our team.

Schedule an appointment

The Kitzbühel showroom is "Private Viewing by Appointment." This means: our time is yours.

Request an appointment:

Recommended appointment duration: 60–90 minutes for a comprehensive consultation with trial sessions on multiple models.

Getting there

  • Address: Josef-Pirchl-Straße 10, 6370 Kitzbühel, Austria
  • Location: centrally located in Kitzbühel, in the immediate vicinity of the town center
  • By car: A12 Inntal Autobahn, take the Wörgl-Ost exit, then ~30 minutes via Sankt Johann to Kitzbühel
  • By train: ÖBB Kitzbühel station, from there ~10 minutes on foot or a short taxi ride
  • From Innsbruck Airport: approx. 90 minutes by car/taxi
  • From Salzburg Airport: approx. 90 minutes by car/taxi

What to expect in the showroom

In the Kitzbühel showroom, we present:

  • A selection of our wooden and aluminum models
  • Cadillacs and Half-Cadillacs for sophisticated training setups
  • Color samples of all 28 available configurations
  • Consultation specifically for studios in the DACH region, hotels and wellness resorts in the Alps, as well as private clients residing in Tyrol, Salzburg, Bavaria, or the Pinzgau region

You will test the equipment under real conditions — not in a sterile showroom setting, but in a space that shows how the Reformer will look in your own environment.

What makes this location special

Kitzbühel was not chosen by chance. The town represents a specific blend of alpine lifestyle, international clientele, and a commitment to quality that matches the The Virtù Line brand. We meet many hotel and resort managers here who are building Pilates into their wellness offerings, ambitious home users looking for a Reformer for their mountain chalet or city loft, and instructors opening new studios in the region.

If you belong to one of these groups, Kitzbühel is the ideal location to consider in peace which Reformer best suits your project.

Other showrooms

Schedule an appointment at the Kitzbühel showroom.
Phone: +43 5356 90990 · info@bodyfit-shop.at